36.1627° N, 86.7816° W · Middle Tennessee
Every layer of your local search presence.
Branding, website, hosting, SEO, AI search and paid ads — built and run by one team, for a strictly limited number of businesses in each trade and market.
No contract to review on the first call. Just your market, who currently ranks in it, and what it would take.
THE PROBLEM / FIVE VENDORS
Your website guy doesn’t talk to your SEO guy.
So the site gets rebuilt and the rankings vanish. The SEO company adds pages the designer never styled. The host is a reseller who takes three days to answer. Nobody owns the outcome, and every one of them can point at somebody else.
We build and run all of it. When something breaks, there is one number to call — and no one to blame but us.
LEAD GENERATION / INCLUDED
We don’t sell you leads. We build the machine that makes them.
Every client gets exclusive, qualified leads in their trade and their market as part of their package — never resold to a competitor, never shared with three other contractors, never billed per call.
Qualified means the person searched for the job, lives in a city you cover, wants work you actually do, and left a phone number that rings. No ghost leads, no wrong numbers, no three-week-old forms — and because we are paid a flat fee rather than per lead, we gain nothing by sending you rubbish.
LEAD GENERATION / PLUMBING
Plumbing
Burst pipes do not wait for business hours, and neither does the search that finds you.
LEAD GENERATION / ELECTRICAL
Electrical
Panel upgrades, EV chargers and the calls that start with a burning smell.
LEAD GENERATION / HVAC
HVAC
The most seasonal trade there is, competing against the deepest-pocketed national brokers.
LEAD GENERATION / ROOFING
Roofing
Storm-driven, insurance-heavy, and swarming with out-of-state crews the week after hail.
LEAD GENERATION / LANDSCAPING
Landscaping & Lawn
Recurring maintenance contracts underneath, big design-build projects on top.
LEAD GENERATION / REMODELING
Remodeling
The longest sales cycle and the largest tickets. Trust is the entire game.
Plumbing · Electrical · HVAC · Roofing · Landscaping · Remodeling · Painting · Concrete · Pest Control · Garage Doors · Pools · Flooring
THE STACK / SEVEN LAYERS
One team, from the logo to the AI answer.
Each layer stands on the one below it. The first five you own and they compound; the top two are paid, rented and immediate. Start anywhere.
Branding & Identity
Logo, colour, type and voice — the identity everything else is built on.
02Web Design & Build
A fast, accessible site built to turn a visit into a phone call.
03Hosting & Care
Edge hosting, SSL, backups, monitoring and the small fixes as they come up.
04Local SEO
The technical work, the local signals and the content that earns the map pack.
05AI Search Optimization
Getting cited by ChatGPT, Google AI Overviews, Perplexity and Gemini.
06Google Ads
Bought visibility for the searches you cannot wait to earn.
07Meta Ads
Facebook and Instagram, for the work people do not search for.
WHAT MAKES THIS DIFFERENT
Built for how people search now — not how they searched in 2015.
01 / ANSWER ENGINES
We optimise for the answer, not the list
A growing share of searches never produce ten blue links. Someone asks an assistant and gets one recommendation. We structure your site so it is the source that gets quoted — schema on every page, self-contained answers, and an /llms.txt that tells a model exactly who you are.
02 / NO PAGE BUILDERS
Hand-built, so it stays fast
No WordPress, no theme, no drag-and-drop builder shipping 180 kilobytes of unused CSS. We write the HTML. Pages are served from a global edge network and load in well under a second on a phone on cell data.
03 / CAPPED INTAKE
We close a market before it saturates
We cap how many businesses we take on in any one trade and market, and the cap is low enough that most categories are already closed. Everything we build points at you rather than being split between rivals bidding on the same job — and once a category is closed, it does not reopen for your competitor. We will tell you on the first call whether yours still has room.
04 / YOU OWN IT
The files are yours
Your domain, your site source, your logo vectors, your Google Business Profile, your analytics. If you ever leave, you take all of it and we help with the handover. Nothing is held on a platform you cannot get out of.
05 / YOUR TRAFFIC PAGE
A live dashboard, not a monthly PDF
Every site we build ships with a private traffic page. Visits, landing pages, which channel sent them — including AI assistants — time on page, and the leads each day produced, all in one screen you can open whenever you like. It counts at the network edge, so ad blockers cannot hide visitors from it the way they hide them from Google Analytics.
06 / ACCESSIBILITY
Built to WCAG 2.1 AA
Real contrast ratios, keyboard navigation, focus order, labelled form fields and semantic headings. It is the right thing to do, it widens your audience, and search engines read the same structure that screen readers do.
SERVICE AREA / MIDDLE TENNESSEE
We work where we live.
Four markets with dedicated coverage, and the rest of Middle Tennessee alongside them. Each market behaves differently, and the strategy changes accordingly.
Nashville
Davidson CountyThe most competitive local search market in Tennessee, and the one where a thin website costs you the most.
35.9251° N · 86.8689° WFranklin
Williamson CountyHigh household income, high expectations. Homeowners here research thoroughly before they call anyone.
36.0331° N · 86.7828° WBrentwood
Williamson CountyA small, affluent market where reputation travels fast and reviews carry unusual weight.
35.8456° N · 86.3903° WMurfreesboro
Rutherford CountyFast growth, constant new construction, and national lead brokers bidding on every term.
36.3048° N · 86.6200° WHendersonville
Sumner CountyLakefront property, older housing stock, and a steady stream of renovation and repair work.
36.2001° N · 86.5186° WMt. Juliet
Wilson CountyOne of the fastest-growing suburbs in the state, and mostly houses under twenty-five years old.
35.9828° N · 86.5186° WSmyrna
Rutherford CountyA working town with a large employer base and homeowners who compare quotes carefully.
35.7512° N · 86.9300° WSpring Hill
Williamson & Maury CountiesSplit across two counties, growing fast, and full of homes just old enough to need work.
36.3884° N · 86.4467° WGallatin
Sumner CountyA historic county seat with a genuine downtown and a large surrounding rural service radius.
36.2081° N · 86.2911° WLebanon
Wilson CountyThe eastern edge of the metro, where the suburbs stop and the service radius gets wide.
35.6151° N · 87.0353° WColumbia
Maury CountyHistoric housing stock, a revived downtown, and rapid spillover growth from Williamson County.
36.5298° N · 87.3595° WClarksville
Montgomery CountyA large market of its own, with military turnover driving constant property movement.
Plus 53 more towns across 12 Middle Tennessee counties — see the full service area.
HOW IT GOES / FOUR STEPS
What actually happens after you call.
- We look at your market first. Before the call, we check whether your trade is taken in your city, who holds the map pack, and what their sites are doing that yours is not.
- A thirty-minute call. Your market, your competitors, and a specific number. No deck, no contract to review, no second discovery call.
- A written plan, or an honest no. If the stack cannot move your market, we say so on that call and you have lost half an hour. If it can, you get the scope, the price and the timeline in writing.
- We build, then we run it. Brand and site first, then the ongoing layers. You get monthly reporting on calls and forms — the numbers that decide whether it worked.
Read the full process — including what we need from you, and when.
FAQ / ANSWERS
Common questions
What does a full-stack local search agency actually do?
It handles every layer a business needs to be found locally: brand identity, the website itself, the hosting it runs on, local SEO and Google Business Profile, and AI search optimization. One team owns the whole chain, so no vendor can blame another for a result.
What areas do you serve?
Search Local Business works across Middle Tennessee, with dedicated coverage for Nashville, Franklin, Brentwood, Murfreesboro, Hendersonville, Mt. Juliet, Smyrna, Spring Hill, Gallatin, Lebanon, Columbia, Clarksville, plus Belle Meade, Berry Hill, Forest Hills, Oak Hill and the surrounding communities. All work is done for businesses serving this region.
Why do you cap how many clients you take on?
To stop a market saturating. Ranking two roofers for the same search in the same city means competing against our own client, so we cap intake by trade and market and close a category once it fills. It keeps the work honest — every page, link and citation we build points at you rather than being split between rivals.
Do you generate leads, or just build the website?
Both — and lead generation is the point of the rest. Every client gets exclusive inbound leads in their trade and their market as part of their monthly package: never resold to a competitor, never shared with other contractors, and never billed per call.
Are the leads qualified, or the usual junk?
Qualified, and for a structural reason rather than a promise. Every lead is a homeowner who searched for the job, in a city you cover, on a page about work you do, with a validated phone number. Spam is flagged and separated rather than counted. We charge a flat monthly fee instead of per lead, so sending you rubbish would cost us money and earn us nothing.
Do I have to buy the whole stack?
No. Most clients start with one layer, usually the website or local SEO, and add others as they need them. The layers are built to work together, but each one stands on its own and is priced separately.
How much does this cost?
Website builds are a one-time project fee based on page count and complexity. Hosting, care, SEO and AI search work are flat monthly retainers with no long-term contract. We quote a specific number on the first call, after we have looked at your market.
Do you work with businesses outside the home services trades?
Yes. Home service contractors are the majority of our work because local search drives that industry, but the same stack applies to any business competing for customers in a defined geographic area — clinics, law firms, retailers and studios included.
NEXT STEP
Find out if your market is still open.
We cap how many businesses we take on in any one trade and market, and it does not take many to fill one. The first call is a straight answer on whether yours still has room, who currently ranks for the work you want, and what it would take to change that.