Hiring a professional bookkeeper to handle your finances allows you to concentrate on what you do best!

At Ray Financial Services, we provide professional, affordable, personable, and timely accounting services to small and mid-sized businesses like yours. As a full-service firm staffed by highly trained QuickBooks specialists, we’ll take control of your accounting tasks so you can focus on growing your business. Along the way, we’ll not only save you money, but spare you stress.

We offer you the expertise and support of a full-service company, not just the capabilities of a single employee. When you build a long-term relationship with us, you’re making an invaluable investment in your own professional life.

Hiring a professional bookkeeper allows you to:

* Generate revenue and grow your business.
* Significantly reduce the cost of maintaining an accounting department??You save on: Salary and payroll taxes, Employee benefits, Unemployment costs, Costs associated with recruiting, hiring, and training, Paying sick and vacation time.
* Reduce overhead costs to maintain staff (rent, supplies, equipment, furniture).
* Increase the level of quality, expertise and experience associated with your financial accounting function while gaining an unbiased perspective.
* Remove management headaches associated with administering benefit plans, hiring and employee evaluations.
* Employ a dedicated Account Team.
* Eliminate the impact of employee turnover at your organization.

.Reference resource: Click Here.

The marketing/ brand manager then develops a plan to establish and/or strengthen this association via marketing communications. These activities take up a large amount of company resources, in both management time and money. They are undertaken with the hope that if successfully executed, customers will be more likely to buy the brand and/or pay a higher price.

One of the aspects implicit in most positioning literature is that there are some positions with which it is better for the brand to be associated, than others. Some criteria given for this are that the positions are distinct from competitors (ie unique), strong, and prevalent among consumers. To date, little empirical research has been undertaken to test which attributes are better for positioning purposes. This is an important question given that in most marketing communications there is only the opportunity to communicate a simple message that is usually based around a single attribute. A marketing manager, therefore, has to decide upon the best position to communicate, but has little guidance available to make that decision.

This paper tests six different potential positioning strategies for financial services firms. To establish which position was ‘better’, the relationship between the positioning strategies and customer vulnerability was tested. A customer was considered to be vulnerable if they had a high probability of defecting from the brand they currently used. Defection in financial services is when a customer moves most or all of their banking business to an alternative financial institution. This is a key metric for financial services organisations as it can be a large influence on the company’s profitability. The premise of this research is that positioning attributes that are better for a brand to be associated with will have a stronger negative relationship with customer vulnerability. The relationship with customer vulnerability is tested over time, which is important for establishing the potential longevity of any better positioning attributes that are identified.

.Reference resource: Click Here.