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Telemarketing – Advantages & Disadvantages

May 10th, 2013 4:56 am

Telemarketing is marketing in which sales people call potential customers by phone, is the second most common direct marketing method in the United States. One of marketing strategy could very well be to use the phone to sell your products and services. Phone sales or Telemarketing is an extended and widespread method to efficiently contact your customers and close sales.

Telemarketing may be done from a company office, from a call centre, or from home. An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms.

The advantages of telemarketing are that it:

• Increases your sales territory while reducing the cost of sales visits.

• Increases your efficiency because you can reach more prospects per hour, day and week by phone than you can with in-person sales calls.

• Provides an effective way to perform relationship marketing. You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales.

• Allows for interaction and personal selling. You can immediately respond to feedback from prospects while you’re engaged in the sales process. This differs from less interactive sales methods, such as direct mail.
Despite the sales value that telemarketing offers, many consumers associate it with a negative image.

Some of the disadvantages of telemarketing are:

• There is a high acquisition cost per sale for purchased prospect lists that typically contain many unqualified prospects. For example, if you purchase a list of home owners in a particular zip code, you will most likely have a low number of interested and qualified prospects. So, you will be making lots of calls that have no yield.

• Telemarketing has become a nuisance to many consumers, and has legal ramifications that must be strictly followed.

• Telemarketing has a negative image and that negative image can tarnish your business reputation.

How to Find a Freelance Writing Job Online

August 3rd, 2012 4:52 am

Freelance writing is one of online jobs available on the Internet. With just a few clicks from your mouse you are able to search a lot of websites that posts available jobs positions such as writer for magazines needed, articles or content writers and so on. In looking for jobs online you should have the knowledge where to look. Here are some useful tips that can help you in your mission and that is looking for a writing job online.

Sign-up to as many online writing sites as you can. To look for writing websites online you can use Google or your favourite search engine to look up the Internet and get many results. Some of these websites that promotes writing jobs offers free membership and some you have to pay annually to be a member. It is recommended that you should start with the free membership. Doing so allows you to receive updates and newsletters if there are job openings for writers through your e-mail.

Apply to as many job-sites as you can online. There are many job-sites that provide and posts a lot of different job vacancies for writers and other available positions. If you search the Web you will find many online where you can post your resume. This way many employers will be able to see you portfolio and increase your chances of being hired.

Lastly, you need to create an award-winning resume that can catch the attention of employers online. You might be wondering how you can create great resume. There are actually many books or e-books that can guide you in creating your resume fast and easy. If you search the Internet you will be able to find a lot of resume builders that can help you create an award-winning resume. Remember that having great resume gives you added points when applying for a job.

A freelance writing job online is a great way to enhance your career as a writer. This is the kind of job that allows you to earn, learn and have the convenience of staying at home while working. Writing jobs online is a good way to earn a nice salary and have a better future.